scatter ad
n.— «Chief Executive Officer Leslie Moonves said on a conference call yesterday that CBS’s larger audience is countering the slightly lower prices per viewer for advanced ad sales, keeping revenue about even for the so-called upfront ads it has sold. Advertisers have returned and revenue this quarter for so-called scatter ads, those sold closer to air date, is 30 percent higher than a year ago.» —“CBS Rises Most Since 2005 on Second-Quarter Profit (Update1)” by Sarah Rabil Bloomberg.com Aug. 7, 2009. (source: Double-Tongued Dictionary)
Further reading
It’s hard to imagine now, but there was a time when people disagreed over the best word to use when answering the phone. Alexander Graham Bell suggested answering with ahoy! but Thomas Edison was partial to hello! A fascinating new book about...
Chances are you recognize the expressions Judgment Day and root of all evil as phrases from the Bible. There are many others, such as the powers that be and bottomless pit, which both first appeared in scripture. • There’s a term for when the...