scatter
n.— «“Disney is positioned to deliver strong (second-half) earnings growth, caused by rating-driven scatter, strong film results against easy comparisons and deferred affiliate revenues,” he said. Scatter is the term for selling advertising space with short notice instead of months in advance, as is typical.» —“Earnings Preview: Walt Disney Co.” in New York MSN Money Aug. 7, 2006. (source: Double-Tongued Dictionary)
Further reading
It was a dark and stormy night. So begins the long and increasingly convoluted prose of Edwards Bulwer-Lytton’s best-known novel. Today the annual Bulwer-Lytton Contest asks contestants for fanciful first sentences that are similarly...
A documentary film called My Beautiful Stutter follows youngsters at a summer camp specifically for stutterers. It’s a place for finding acceptance, support, and confidence for navigating the larger world. And:, “The High Priestess of...