scatter
n.— «“Disney is positioned to deliver strong (second-half) earnings growth, caused by rating-driven scatter, strong film results against easy comparisons and deferred affiliate revenues,” he said. Scatter is the term for selling advertising space with short notice instead of months in advance, as is typical.» —“Earnings Preview: Walt Disney Co.” in New York MSN Money Aug. 7, 2006. (source: Double-Tongued Dictionary)
Further reading
Astronauts returning from space say they experience what’s called the overview effect, a new understanding of the fragility of our planet and our need to reflect on what humans all share as a species. A book about the end of the universe...
Sean in Oneonta, New York, says that when he was growing up in New Jersey, his family would pile in the car and set off on a surprise adventure, whether a short distance or long, and the kids would be told only that they were going on Buxtehude...