scatter
n.— «“Disney is positioned to deliver strong (second-half) earnings growth, caused by rating-driven scatter, strong film results against easy comparisons and deferred affiliate revenues,” he said. Scatter is the term for selling advertising space with short notice instead of months in advance, as is typical.» —“Earnings Preview: Walt Disney Co.” in New York MSN Money Aug. 7, 2006. (source: Double-Tongued Dictionary)
Further reading
Understanding the varieties of conversational styles can mean the difference between feeling you’re understood and being insulted. “High-involvement” speakers interrupt or talk along with someone else to signal their enthusiasm...
Sigrin writes from Albany, New York, that she misheard our earlier conversation about the expression shaving yak hair meaning “performing a monotonous, tedious task.” At first she thought we said shaving gnat hair, which she figures is...