rick-roll
v. phr.— «Instead of the “hot stuff” they’re promised, they’re being diverted to video hosting site YouTube. More specifically the link goes to Rick Astley’s video to Never Gonna Give You Up. Rick Rolling is the internet phenomenon of the year so far and has sparked a massive resurgence of interest in the Newton-le-Willows crooner.» —“You’ve been tRicked” by Andy Williams Wigan Today (United Kingdom) June 15, 2007. (source: Double-Tongued Dictionary)
Further reading
It was a dark and stormy night. So begins the long and increasingly convoluted prose of Edwards Bulwer-Lytton’s best-known novel. Today the annual Bulwer-Lytton Contest asks contestants for fanciful first sentences that are similarly...
How do social media algorithms shape the way we communicate? A new book argues that the competition for clicks is changing the way we speak and write, from the so-called “YouTube accent” to the surprising evolution of the word preppy. Also: A...