retronovation
n.— «Retronovation n. The conscious process of mining the past to produce methods, ideas, or products which seem novel to the modern mind. Some recent examples include Pepsi Throwback’s use of real sugar, Pepsi Natural’s glass bottle, and General Mills’ introduction of old packaging for some of their cereals.» —“Retronovation” by Jason Kottke Kottke.org Mar. 9, 2009. (source: Double-Tongued Dictionary)
Further reading
How could you stop reading after a novel that begins like this? I had this story from one who had no business to tell me, or to any other. That’s the first line of Tarzan of the Apes (Bookshop|Amazon) by Edgar Rice Burroughs. This is part of a...
The haunting new novel Clear (Bookshop|Amazon) by Carys Davies is set amid the Scottish Clearances of the 19th century, a relentless program of forced evictions that drove whole communities of tenant farmers off the land. The story concerns a...