retronovation
n.— «Retronovation n. The conscious process of mining the past to produce methods, ideas, or products which seem novel to the modern mind. Some recent examples include Pepsi Throwback’s use of real sugar, Pepsi Natural’s glass bottle, and General Mills’ introduction of old packaging for some of their cereals.» —“Retronovation” by Jason Kottke Kottke.org Mar. 9, 2009. (source: Double-Tongued Dictionary)
Further reading
It was a dark and stormy night. So begins the long and increasingly convoluted prose of Edwards Bulwer-Lytton’s best-known novel. Today the annual Bulwer-Lytton Contest asks contestants for fanciful first sentences that are similarly...
Enthusiastic book recommendations! Martha’s savoring the biography of Alexander von Humboldt, the 19th-century explorer, polymath, and naturalist who revolutionized our understanding of nature and predicted the effects of human activity on...