reef (on something)
v.— «When the fish hit, his mind went blank. I am urging him to “reef on it” to set the hook which he finally did and struggled the rod out of the holder.» —“Willamette River (Or.) Chinook Report” by Terry A. Turner Usenet: alt.fishing Apr. 16, 1990. (source: Double-Tongued Dictionary)
Further reading
When there’s no evening meal planned at home, what do you call that scramble to cobble together your own dinner? Some people apply acronyms like YOYO — “you’re on your own” — or CORN, for “Clean Out your Refrigerator...
Responding to someone during a dispute with What does that have to do with the price of tea in China? is a way to deflect the comment or derail the discussion entirely. While the phrase the price of tea in China is the most common version...