plusing
n.— «Mr. Vernon refers to these and myriad other actions as “plussing the business.” No one has ever been more successful than Mr. Vernon in giving a food store the ambiance of an upscale department store.» —“Top US Retailers Stay That Way by Stressing Customer Service” by Leonard Berry American Banker Jan. 21, 1987. (source: Double-Tongued Dictionary)
Further reading
Trivia time! Where in the United States can you visit Soda City? If you answered Columbia, South Carolina, you’re right! This nickname apparently derives from an old practice of abbreviating Columbia as Cola. The locals then referred to the town as...
