plusing
n.— «Mr. Vernon refers to these and myriad other actions as “plussing the business.” No one has ever been more successful than Mr. Vernon in giving a food store the ambiance of an upscale department store.» —“Top US Retailers Stay That Way by Stressing Customer Service” by Leonard Berry American Banker Jan. 21, 1987. (source: Double-Tongued Dictionary)
Further reading
David says that when he was growing up in Akron, Ohio, his family referred to the grassy area between the sidewalk and street as the devil strip. He’s since moved to Nashville, Tennessee, where he doesn’t hear that term. There are lots...
Asthenosphere, a geologist’s term for the molten layer beneath the earth’s crust, sparks a journey that stretches all the way from ancient Greece to the author of Uncle Tom’s Cabin. Plus: What the heck is a dogberg? It’s when...