plusing
n.— «Mr. Vernon refers to these and myriad other actions as “plussing the business.” No one has ever been more successful than Mr. Vernon in giving a food store the ambiance of an upscale department store.» —“Top US Retailers Stay That Way by Stressing Customer Service” by Leonard Berry American Banker Jan. 21, 1987. (source: Double-Tongued Dictionary)
Further reading
Steven from San Antonio, Texas, seeks a word that means “the opposite of trauma.” Perhaps eustress, literally “good stress”? Or harmonization? Placid? Is there a better term for this? This is part of a complete episode...
Understanding the varieties of conversational styles can mean the difference between feeling you’re understood and being insulted. “High-involvement” speakers interrupt or talk along with someone else to signal their enthusiasm...