pishing
n.— «Sensing that time is fleeting, Kantrowitz tries a technique known as “pishing.” This annoying whispery sound not only seems to attract birds but also reinforces the common belief that birders are, shall we say, occasionally a bit odd.» —“Early birders give a hoot for Christmas count” by Jim Wright The Record (Hackensack, New Jersey) Dec. 31, 2006. (source: Double-Tongued Dictionary)