off plan

off plan
 adv.— «“Many of them buy off plan, because they’re fearless,” she added, referring to the custom of putting money down on apartments long before they are completed.» —“An Irish Taste for Real Estate in Manhattan” by Patrick McGeehan New York Times May 8, 2007. (source: Double-Tongued Dictionary)

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Further reading

Origin of “When in Rome, Do as the Romans Do”

The proverb when in Rome, do as the Romans do suggests one should respect local customs and traditions, but also more generally that sometimes it’s better to go along with a group’s consensus than resist and make a fuss. But why in Rome and not in...