off-deck

off-deck
 adj.— «Right now, 99% of the U.S. mobile content market is on carrier decks.…The next wave is off-deck—selling direct to consumers.» —“Thumbplay launches mobile content portal” by Jason Ankeny in New Orleans, Louisiana Primedia Insight Mar. 16, 2005. (source: Double-Tongued Dictionary)

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Further reading

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