murketing
n.— «He also points out that some of the most successful brands, such as Red Bull, are curiously vague in their marketing. In fact, he found the energy drink’s campaign so vague that he made up a name for it—murketing.» —“Join the Alpha Consumer Book Club” by Kimberly Palmer US News & World Report: Alpha Consumer June 18, 2008. (source: Double-Tongued Dictionary)
Further reading
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Book recommendations, including a collection of short stories inspired by dictionaries, and a techno-thriller for teens. Or, how about novels with an upbeat message? Publishers call this genre up lit. Plus, a clergyman ponders an arresting phrase in...