momfluential
n.— «A new survey released today shows that a targeted group of women with children are powerful influencers of the types of products, brands and services their families, friends and colleagues buy. These women, called “Mom-fluentials” are public opinion leaders who use the latest technologies to share positive and negative feedback about a product, brand or service and ultimately impact purchasing decisions in both the online and offline world.» —“New Survey Reveals Mom-fluentials Have Significant Retail Purchase Power” e-fluentials May 17, 2006. (source: Double-Tongued Dictionary)
Further reading
If you’ve never dined on funistrada, braised trake, or buttered ermal, you’re not missing out, nor are you alone. All of those are made-up food names that were part of a 1972 survey given to thousands of members of the U.S. military to...
A magnificent new book celebrates the richness and diversity of 450 years of written and spoken English in what is now the United States. It’s called The People’s Tongue, and it’s a sumptuous collection of essays, letters, poems...