momfluential
n.— «A new survey released today shows that a targeted group of women with children are powerful influencers of the types of products, brands and services their families, friends and colleagues buy. These women, called “Mom-fluentials” are public opinion leaders who use the latest technologies to share positive and negative feedback about a product, brand or service and ultimately impact purchasing decisions in both the online and offline world.» —“New Survey Reveals Mom-fluentials Have Significant Retail Purchase Power” e-fluentials May 17, 2006. (source: Double-Tongued Dictionary)
Further reading
The words tough, through, and dough all end in O-U-G-H. So why don’t they rhyme? A lively new book addresses the many quirks of English by explaining the history of words and phrases. And: have you ever been in a situation where a group makes...
When there’s no evening meal planned at home, what do you call that scramble to cobble together your own dinner? Some people apply acronyms like YOYO — “you’re on your own” — or CORN, for “Clean Out your Refrigerator...