momfluential
n.— «A new survey released today shows that a targeted group of women with children are powerful influencers of the types of products, brands and services their families, friends and colleagues buy. These women, called “Mom-fluentials” are public opinion leaders who use the latest technologies to share positive and negative feedback about a product, brand or service and ultimately impact purchasing decisions in both the online and offline world.» —“New Survey Reveals Mom-fluentials Have Significant Retail Purchase Power” e-fluentials May 17, 2006. (source: Double-Tongued Dictionary)
Further reading
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