hedonomics
n.— «Whether we call it hedonomics, affective human factors, or the “human factors of pleasure”, we have throughout history put great energy, time, and attention into our toys, games, and past-times.» —“Hedonomics: The Human Factors of Pleasure Gains Attention as World Grows More Complex” by Barry H. Beith Local Tech Wire May 3, 2005. (source: Double-Tongued Dictionary)