head-fake
n.— «One of my favorite techniques when I’m writing is what I call the “head-fake.” It’s where I write several lines or paragraphs all going in one direction and at the conclusion, veer suddenly into a completely different direction. It’s a good style for me, comes easily and usually works.» —“Too darn clever for my own good” by Jay Tea Wizbang Mar. 1, 2006. (source: Double-Tongued Dictionary)
Further reading
Why would we describe something as having a meteoric rise when meteors fall to the ground? The adjective meteoric refers to the speed and duration of a meteor, not its direction. This is part of a complete episode.
Related
In the 15th century, the word respair meant “to have hope again.” Although this word fell out of use, it’s among dozens collected in a new book of soothing vocabulary for troubled times. Plus, baseball slang: If a batter...
http://www.politico.com/news/stories/0808/12257.html
GOP hold endangered in some states
By THE ASSOCIATED PRESS | 8/2/08 12:42 PM EST Text Size:
“We have the organizational ability and the financial ability to compete there,” Obama campaign manager David Plouffe said recently. “There is not a head fake among them.”