halo car
n.— «“Halo cars,” stylish vehicles built to attract customers to showrooms, work well for some dealers. They are not meant to bring in lots of money in sales but to spark conversation so that the brand stands out among competitors.» —“‘Halos’ light way for Detroit” by Rick Popely, Jim Mateja Chicago Tribune Jan. 15, 2005. (source: Double-Tongued Dictionary)
Further reading
If you speak a second or third language, you may remember the first time you dreamed in that new tongue. But does this milestone mean you’re actually fluent? And a couple’s dispute over the word regret: Say you wish you’d been able...
While reading Great Expectations (Bookshop|Amazon) by Charles Dickens, a listener in Arlington, Texas, is surprised when one of the characters inherits some money, which Dickens describes as a cool four thousand. Were they really using cool that way...