halo car
n.— «“Halo cars,” stylish vehicles built to attract customers to showrooms, work well for some dealers. They are not meant to bring in lots of money in sales but to spark conversation so that the brand stands out among competitors.» —“‘Halos’ light way for Detroit” by Rick Popely, Jim Mateja Chicago Tribune Jan. 15, 2005. (source: Double-Tongued Dictionary)
Further reading
In 1971, when a new public library opened in Troy, Michigan, famous authors and artists were invited to write letters to the city’s youngest readers, extolling the many benefits of libraries. One of the loveliest was from E.B. White, author of...
Cat hair may be something you brush off, but cat hair is also a slang term that means “money.” In the same way, cat beer isn’t alcoholic — some people use cat beer as a joking term for “milk.” And imagine walking on a...