friend raising
n.— «In addition to developments in major gift solicitation, I am also observing fundamental changes in the fund-raising process itself. In particular, an increasing tendency toward what is sometimes called “friend raising” rather than fund raising is worrisome. Several colleges are encouraging waiting before asking for gifts, sometimes for several years. In my opinion, cultivation of donors is critically important, but I think that extensive “friend raising” is often a way of avoiding actually raising money and letting solicitors off the hook.» —“Philanthropy And Fundraising Changing Through Use Of The Internet” by Toni Goodale San Francisco Sentinel (California) Sept. 2, 2007. (source: Double-Tongued Dictionary)
Further reading
The edge of the Grand Canyon. A remote mountaintop. A medieval cathedral. Some places are so mystical you feel like you’re close to another dimension of space and time. There’s a term for such locales: thin places. And: did you ever go...
When you had sleepovers as a child, what did you call the makeshift beds you made on the floor? In some places, you call those bedclothes and blankets a pallet. This word comes from an old term for “straw.” And: What’s the story...