eventize
v.— «Publicity is selling what you have: the film’s stars and sometimes its director. Marketing, very often, is selling what you don’t have; it’s the art of the tease. A première lets the marketing and publicity teams join in a final effort to “eventize” a film, to move it to the top of the nation’s long to-do list.» —“The Cobra” by Tad Friend New Yorker Jan. 19, 2009. (source: Double-Tongued Dictionary)
Further reading
Sure, there’s winter, spring, summer, and fall. But the seasons in between have even more poetic names. In Alaska, greenup describes a sudden, dramatic burst of green after a long, dark winter. And there are many, many terms for a cold snap...
Centuries ago, monks who took a vow of silence developed their own hand signs, with hundreds of gestures, that are still in use today. Plus, how do speakers of different languages distinguish similar shades and tints of colors such as red, yellow...