TagTad

flight

flight  n.— «Five weeks before the film opens, you start saturating with a “flight” of thirty-second TV spots; and, at the end, you remind with fifteen-second spots, newspaper ads, and billboards.» —“The Cobra” by Tad Friend New Yorker Jan. 19, 2009...

eventize

eventize  v.— «Publicity is selling what you have: the film’s stars and sometimes its director. Marketing, very often, is selling what you don’t have; it’s the art of the tease. A première lets the marketing and publicity teams join in a final...