eventize
v.— «Publicity is selling what you have: the film’s stars and sometimes its director. Marketing, very often, is selling what you don’t have; it’s the art of the tease. A première lets the marketing and publicity teams join in a final effort to “eventize” a film, to move it to the top of the nation’s long to-do list.» —“The Cobra” by Tad Friend New Yorker Jan. 19, 2009. (source: Double-Tongued Dictionary)
Further reading
While watching a broadcast about the Artemis moon launch, Josh from Jacksonville, Florida, noted that amid all the precise language, scientists describing precise orbital adjustments used the word tad, as in just a tad, which seemed like the...
It’s the ultimate road trip: A father and son retrace the journey of Odysseus and find a way to navigate their relationship. Plus, the story behind the phrase a flash in the pan: It has nothing to do with cooking or gold mining. Also, what’s a...