eventize
v.— «Publicity is selling what you have: the film’s stars and sometimes its director. Marketing, very often, is selling what you don’t have; it’s the art of the tease. A première lets the marketing and publicity teams join in a final effort to “eventize” a film, to move it to the top of the nation’s long to-do list.» —“The Cobra” by Tad Friend New Yorker Jan. 19, 2009. (source: Double-Tongued Dictionary)
Further reading
Mackenzie from Green Bay, Wisconsin, learned the word agita from a friend in Bethlehem, Pennsylvania. She uses it to refer to “that heavy, sluggish feeling one gets after eating too much,” the feeling some call the meat sweats. The word agita comes...
Quiz Guy John Chaneski was inspired by his college-age son’s remote classes, which he could hear but not quite make out through the wall. For this week’s puzzle, he offers a similarly garbled description of a college course. For example, which...