data exhaust
n.βGloss: the incidental statistics and information that accumulate when people interact with a system, process, or event, such as when tracking visitor interaction on a web site. Β«Hansen also touted the utility of absorbing all the information users provide more passively. “We get a tremendous amount of information out of user patterns on our site. The βdata exhaust’ as they call it, is a tremendously powerful tool. Once we can hook this up with print pubs, this is going to take things to a whole new level.”Β» ββAMC 2007: User-Generated Content Cues: βSet Up the Scenario and Then Get Out of the Wayβ” FishbowlNY Oct. 30, 2007. (source: Double-Tongued Dictionary)