cachaça
n.— «Now, Brazilians have something new to add to the list: equating cachaça (pronounced kah-SHAH-sah), the country’s powerful sugar cane liquor, with rum. Seeking to cash in on the rising popularity of Brazilian culture overseas, Brazil’s government is putting the finishing touches on a presidential decree that it hopes will eventually give this South American nation the exclusive trademark rights to the name “cachaça.”» —“If You Hear Cachaça Don’t Think of Rum” by Todd Benson in São Paulo, Brazil New York Times Dec. 24, 2004. (source: Double-Tongued Dictionary)
Further reading
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