BSO
n.— «But you see the neat part about it was that we usually only define success in terms of that and they use a lovely term called BSO’s, bright shiny objects, and most of us think that success is the accumulation of bright shiny objects for our driveways, for our fingers, for our CV’s and he quickly takes you through the seduction of this and there is a lovely question that they ask, they say, you know it is a bright shiny object if you wouldn’t wish that the people you respect didn’t respect it.» —“Looking for a good business read?” by Bruce Whitfield Business.iafrica.com (Cape Town, South Africa) Apr. 10, 2007. (source: Double-Tongued Dictionary)
Further reading
In 1916, a small-town newspaper in Pennsylvania printed a fanciful item about a local gathering with a guest list that included, among others, Miss Ella Vader, Mr. Ray Zor, and other punny names. This is part of a complete episode. Transcript of...
How do you pronounce rooibos? The name of this tea comes from the Afrikaans words rooi bos, meaning “red bush.” Rooibos is pronounced ROY-boss, but it’s also called bush tea, red tea, or redbush tea. This is part of a complete episode. Transcript of...