Billennials, or bilingual millennials, is a new term being bandied about by marketers and television programmers who’ve realized that young Americans who grew up in Spanish-speaking homes don’t necessarily care for the traditional telenovela style shows on Spanish language networks. This is part of a complete episode.
Transcript of “Billennials”
A word we might want to be tracking is millennials. Did you run across this one?
Millennials, millennials. We had millennials, millennials who eat blinis.
No, they’re millennials who are bilingual. Okay, yeah, bilingual millennial, yeah, and broadcasters.
In particular, are starting to court the millennial market.
These are the millennials who are bilingual, but they’re gravitating away from the telenovelas, the brassy stuff.
They were raised on things like Full House and Family Matters and all of that.
So they’re trying to find programming that fits that demographic.
Millennials.
As the Spanish-speaking audience isn’t just Spanish-speaking, it’s second, third, fourth, fifth generation people who belong to the culture but don’t necessarily have the language.
Really interesting.
