beauty

beauty
 n.— «I had fallen victim to what is called, by its detractors, “food porn.” Its creators usually refer to it as “making beauties”—as in “Hey, Al, let’s do a beauty of those pecans.” Bob Tuschman, the Food Network’s head of programming, had described the concept when I visited him in his office, above the Chelsea Market, in Manhattan. The point is to get very close to what you are filming, so close that you can see an ingredient’s “pores” (“You should believe the dish is in your living room”), which then triggers some kind of Neanderthal reflex. “If you’re flicking from channel to channel and come upon food that has been shot in this way, you will be hardwired as a human being to stop, look, and bring it back to your cave.”» —“TV Dinner” by Bill Buford New Yorker Oct. 2, 2006. (source: Double-Tongued Dictionary)

Join the discussion

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Further reading

Eat All Your Food and Make It a Nice Day Tomorrow

Kelly from Butte, Montana, recalls that when a few morsels remained at the end of a meal, her grandmother would say, Make it a nice day tomorrow, meaning everyone should eat all their food. A version used by a childhood friend’s family was Make it a...