beauty

beauty
 n.β€” Β«I had fallen victim to what is called, by its detractors, β€œfood porn.” Its creators usually refer to it as β€œmaking beauties”—as in β€œHey, Al, let’s do a beauty of those pecans.” Bob Tuschman, the Food Network’s head of programming, had described the concept when I visited him in his office, above the Chelsea Market, in Manhattan. The point is to get very close to what you are filming, so close that you can see an ingredient’s β€œpores” (β€œYou should believe the dish is in your living room”), which then triggers some kind of Neanderthal reflex. β€œIf you’re flicking from channel to channel and come upon food that has been shot in this way, you will be hardwired as a human being to stop, look, and bring it back to your cave.”» β€”β€œTV Dinner” by Bill Buford New Yorker Oct. 2, 2006. (source: Double-Tongued Dictionary)

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