avatarsment
n.— «Three “virtual consumer actors” will appear as talking avatars in a :30 spot for Taco Bell’s “Fourthmeal,” a clever new term for the fare you grub between dinner and breakfast. (You may know it better as the munchies.) The ad, or “avatarsment,” will debut during the VMAs on September 9.» —“Ready for a New Buzz Word? Everybody Together Now: ‘Avatarsment’” by Angela Natividad Adrants July 10, 2007. (source: Double-Tongued Dictionary)
Further reading
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There was a time when William Shakespeare was just another little seven-year-old in school. Classes in his day were demanding — and all in Latin. A new book argues that this rigorous curriculum actually nurtured the creativity that later flourished...