Caitlin calls from Laredo, Texas, to ask about the slang term for breakfast tacos popular there. Why are they called mariachis? In American Tacos: A History and Guide, José Ralat relates a story that links the name to a restaurant that prepared...
fire in the hole n.— «The prank, known as “fire in the hole,” has become common in the past year. It happened July 25 to fast-food worker Jessica Ceponis at the drive-through of the Taco Bell in Merritt Island, about 50 miles...
stumpbreak v.— «What did Lee Corso do? He performed what is known in Morgantown as a “stumpbreaking.” He just stumpbroke Slaton and White’s Heisman(eer) chances. Corso basically said “I’m the man, let me Repeat, I am the man. Got my...
avatarsment n.— «Three “virtual consumer actors” will appear as talking avatars in a :30 spot for Taco Bell’s “Fourthmeal,” a clever new term for the fare you grub between dinner and breakfast. (You may know it...
Mexicoon n.— «So go join your mexicoon hermanos—en el otro lado de la frontera, pendejo.» —“Re: Taco Bell is hiring” by Alan Earle Usenet: soc.culture.african.american July 14, 1999. (source: Double-Tongued...
Ken-Taco-Hut n. a fast-food restaurant that combines three Yum! Brands restaurants, KFC (formerly Kentucky Fried Chicken), Taco Bell, and Pizza Hut. Also Kentacohut. Editorial Note: Yum! Brands was spun-off from PepsiCo in 1997. (source: Double...

