advergaming
n.— «Massive will place billboards and other signs in the games which will refresh automatically as players kill their way through various levels.…Advergaming, the term coined by those smart little spinners, is set to generate hundreds of millions of dollars every year. » —“The Admen Cometh to a game near you” by Marc Ninthly Inquirer (U.K.) Apr. 13, 2005. (source: Double-Tongued Dictionary)
Further reading
What if, instead of being an inanimate object, a dictionary were alive? That’s the idea behind a lavishly illustrated new children’s book called The Dictionary Story (Bookshop|Amazon) by Oliver Jeffers and Sam Winston. This is part of a...
Cat hair may be something you brush off, but cat hair is also a slang term that means “money.” In the same way, cat beer isn’t alcoholic — some people use cat beer as a joking term for “milk.” And imagine walking on a...