Zipcar capitalism
n.— «While owning a home may be the American Dream, renting, at least for the moment, seems to be the new American theme. […] Some refer to it as “Zipcar Capitalism” in reference to the company that rents cars by the hour. With a high unemployment rate and lingering economic uncertainty, many consumers are fearful of purchases with long-term ramifications.» —“Project Economy: Better To Rent Or Buy Home?” WTAE-TV (Pittsburgh, Pennsylvania) June 18, 2009. (source: Double-Tongued Dictionary)