wilfing
n.— «Britain is becoming a nation of aimless internet users, spending an average of two full working days a month surfing the web without any real purpose, a study claimed today. More than two thirds of the UK’s 33.7 million internet users admit to the newly-identified habit of “wilfing” (What Was I Looking For?), and put their hands up to being regularly distracted when surfing, whether at work or in the home.» —“Surfing aimlessly” GMTV (United Kingdom) Apr. 9, 2007. (source: Double-Tongued Dictionary)
Further reading
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MirandaNet suggests the term is also “named after major wilfer Wilf Duggan”.
http://www.mirandanet.ac.uk/news/letter_display.php?recnoField=47
(the section is about 2/3 down the page)