watermark ad
n.— «It would be difficult to find a clearer example of the mingling of real news and advertising than the “watermark” ads The Times started offering in late September. Advertising images are printed faintly underneath a full page of stock-price quotations, with a conventional ad stripped across the bottom. There is little distinction left between news and advertising in the ads, which many editors refer to as “shadow” ads.» —“Cracks in the Wall Between Advertising and News” by Byron Calame New York Times Nov. 6, 2005. (source: Double-Tongued Dictionary)
Further reading
Advice about college essays from the winner of a top prize for children’s literature: Kelly Barnhill encourages teens to write about experiences that are uniquely their own, from a point of view that is theirs and no one else’s. Plus, why do we say...
While compiling the Oxford English Dictionary, lexicographer James Murray exchanged hundreds of letters a week with authors, advisors, and volunteer researchers. A new collection online lets you eavesdrop on discussions about which words should be...