voodoo poll
n.— «The telephone has made opinion polling vastly easier and faster. It has encouraged not only the carefully structured poll, which confronts a large random sample with a well-designed question, but what Robert Worcester, head of MORI, Britain’s largest polling firm, calls the “voodoo poll,” whereby newspaper readers or television viewers are encouraged to telephone with their opinions on some burning issue of the day. Charging a premium rate for the call makes money, too.» —“Special—Democracy And Technology—Electioneering” Econmist (U.K.) June 17, 1995. (source: Double-Tongued Dictionary)
Further reading
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