visibility whip
n.— «Beatty Brasch of Omaha said her assignment at the Democratic National Convention is “visibility whip,” or cheerleader, of the Nebraska delegation. “It is extremely important that we demonstrate at the right time and that we are spontaneous,” she told the delegation.» —“‘Dukakis Can Talk State Issues’ Kerrey Backs National Ticket” Omaha World-Herald (Neb.) July 19, 1988. (source: Double-Tongued Dictionary)
Further reading
Kerry from Omaha, Nebraska, wonders why smack dab means “precisely in the middle.” Long used in Appalachia and the American South to make a term more emphatic, smack also appears in such phrases as right smack now and smack jam and smack...
A flashlight doesn’t flash. It provides a steady beam of light. So why is it called a flashlight? The earliest versions lit up only briefly before the batteries gave out and required a recharge, so they were literally “flash lights...