vernac
adj.— «It is often said if you want to sample true creative talent in India—or in any other multi-linguistic country—you have to go vernacular. “Vernac” may be a pejorative to us English-speaking elite, but just as true writing flourishes in the local milieu, so does cartooning.» —“Tears for fears” by Saisuresh Sivaswamy Rediff (India) Feb. 13, 2001. (source: Double-Tongued Dictionary)