The World Tae Kwan Do Federation has dropped the word Federation from its name, and will no longer be known as the WTF. As the organization’s president explained: “In the digital age, the acronym of our federation has developed negative connotations unrelated to our organization and so it was important that we rebranded to better engage with our fans.” This is part of a complete episode.
Transcript of “Unfortunate Initials of “WTF””
Grant, you and I talk a lot on the show about how texting hasn’t really influenced the language that much. No, not as much as people were worried that it would. Right. But I did find a great example of this recently, of where texting did influence the language, and it has to do with the World Taekwondo Federation. Did you see this press release from them? Their press release says, since 1973, we have been known as the World Taekwondo Federation.
And then it goes on to say, but we know that in such a competitive world, we must always evolve and adapt to stay relevant and appeal to young and modern audiences. In the digital age, the acronym of our federation has developed negative connotations unrelated to our organization. And so it was important that we rebranded to better engage with our fans.
And the acronym was? Well, the World Taekwondo Federation. They’ve just dropped the federation part. I see. So it’s not WTF anymore. No longer.
So there’s one example. Yeah, sure. That’s a great example. 877-929-9673. Email words at wewordradio.org.
