third-force marketing

third-force marketing
 n.β€” Β«Essentially, what this “third-force marketing” does is encourage subscribers to spend more on their contracts by paying for calls made by third parties, who might not be able to afford them.Β» β€”β€œTap Into Old Clients for New Business” by Penny Haw Business Day (Johannesburg, South Africa) May 21, 2004. (source: Double-Tongued Dictionary)

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