third-force marketing
n.— «Essentially, what this “third-force marketing” does is encourage subscribers to spend more on their contracts by paying for calls made by third parties, who might not be able to afford them.» —“Tap Into Old Clients for New Business” by Penny Haw Business Day (Johannesburg, South Africa) May 21, 2004. (source: Double-Tongued Dictionary)
Further reading
Twice a day the River Thames recedes, revealing a muddy shoreline. Hobbyists known as mudlarks stroll the surface searching for objects that have found their way into the river over the centuries, everything from ancient Roman jewelry to modern...
What if, instead of being an inanimate object, a dictionary were alive? That’s the idea behind a lavishly illustrated new children’s book called The Dictionary Story (Bookshop|Amazon) by Oliver Jeffers and Sam Winston. This is part of a...