tent pole

tent pole
 n.— «The industry term for a movie (usually but not always a franchise flick) that a major studio expects will be a blockbuster (but often isn’t), “tent pole” is a particularly evocative buzzword to toss around these days, especially for those brushing up on ancient texts or history in preparation for a pitch meeting with a major studio.» —“Studios scurry to make movies with international legs” by Jennie Punter Globe and Mail (Toronto, Can.) May 31, 2004. (source: Double-Tongued Dictionary)

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Further reading

Blessing Box (episode #1613)

Is there such a thing as a “neutral” accent, and if so what does it sound like? And that quirk in the way southern Californians talk about freeways. They’ll say things like take the 405 and get on the 8. Why the definite article...