tent pole
n.— «The industry term for a movie (usually but not always a franchise flick) that a major studio expects will be a blockbuster (but often isn’t), “tent pole” is a particularly evocative buzzword to toss around these days, especially for those brushing up on ancient texts or history in preparation for a pitch meeting with a major studio.» —“Studios scurry to make movies with international legs” by Jennie Punter Globe and Mail (Toronto, Can.) May 31, 2004. (source: Double-Tongued Dictionary)
Further reading
Old. Elderly. Senior. Why are we so uncomfortable when we talk about reaching a certain point in life? An 82-year-old seeks a more positive term to describe how she feels about her age. And: a linguist helps solve a famous kidnapping case, using the...
In the 1920s, a crossword-puzzle craze swept across the United States. The pastime became wildly popular, and even inspired a Broadway musical, Puzzles of 1925. The fad spread through Canada and England, and the Wimbledon Public Library even removed...