Hurban n.— «A decade ago, Boston didn’t have the audience for a single large Spanish-language station much less two. Now whether your style is romantic or the Hispanic urban sound known as Hurban(ph), whether your favorite Iglesias is...
yacker tracker n.— «The yak-o-meter is an interesting device. It has a siren and a blinking light. When the noise level reaches above 80 decibels, this yak-o-meter makes a sound. But instead of calling it by its correct name, the kids...
SK n.— «Then there’s the name. “Sauerkraut,” which literally means “sour cabbage,” just doesn’t sound seductive. When it comes to foul-sounding food names, perhaps only “liverwurst” comes close. Lindsay...
sonic branding n. the association of a piece of music or a sound with a product, company, or broadcast program. (source: Double-Tongued Dictionary)
sonic logo n.— «The term “sonic logo”—or marque sonique—hails from the 1980s, coined by French radio developer Jean-Pierre Baçelon.» —“Tills are alive with the sound of music” by Alice...
sonic branding n.— «Johnson says writing brand scores is his favourite part of sonic branding. “Writing a sonic logo for a massive company, that’s scary. Do you create a killer melody that can emotionally convey something in four...