SK
n.— «Then there’s the name. “Sauerkraut,” which literally means “sour cabbage,” just doesn’t sound seductive. When it comes to foul-sounding food names, perhaps only “liverwurst” comes close. Lindsay Kahn of BIGfrontier Communications, which is handling the National Sexy Sauerkraut Campaign for the Fremont company, admits this defect. “That’s why we in the office call it SK,” she says.» —“Sauerkraut looking for a sexy makeover” by Bill Dawson Star-Tribune (Minneapolis, Minn.) Jan. 25, 2005. (source: Double-Tongued Dictionary)
Further reading
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