SK
n.— «Then there’s the name. “Sauerkraut,” which literally means “sour cabbage,” just doesn’t sound seductive. When it comes to foul-sounding food names, perhaps only “liverwurst” comes close. Lindsay Kahn of BIGfrontier Communications, which is handling the National Sexy Sauerkraut Campaign for the Fremont company, admits this defect. “That’s why we in the office call it SK,” she says.» —“Sauerkraut looking for a sexy makeover” by Bill Dawson Star-Tribune (Minneapolis, Minn.) Jan. 25, 2005. (source: Double-Tongued Dictionary)
Further reading
What’s up with ketchup? The shifting history and spelling of the name of this condiment. For centuries, ketchup was a fishy sauce originating in Asia—the tomatoes came only later! Plus, a new book shows what’s lost when a language dies: when there...
The Merriam-Webster.com dictionary now includes an entry for TL;DR, also rendered as TLDR. It’s a speedy way of dismissing overlong text or introducing a shortened version of something. This useful locution also inspired AI;DR, short for AI;didn’t...