Tagpitch

spadia

spadia  n.— «A lucky smattering of folks who picked up The New York Times on Monday were treated to a spadia—a strip just wider than a column, overlapping the front page, that announced the day’s highlights… As it happens, the...

detailman

detailman  n.— «A “detailman” in industry parlance is one of the pharmaceutical business’ most effective foot soldiers. These salespeople visit doctors door-to-door, bringing free drug samples (and probably free lunch and other...

decleat

decleat  v.— «“You run at them with the pitch and power plays and, although you might not get the yards at first, they’ll be worn down in the third and fourth quarters to the point that they don’t feel like coming off blocks and you can...

tent pole

tent pole  n.— «The industry term for a movie (usually but not always a franchise flick) that a major studio expects will be a blockbuster (but often isn’t), “tent pole” is a particularly evocative buzzword to toss around these...