four-waller n.— «In Vegas parlance, Wallace is a “four-waller,” the term used when an entertainer pays for his or her stage time. It’s an increasingly common arrangement that guarantees the hotel or casino rent and puts much...
pop-up store n.— «Also part of the push: a 15,000-square-foot temporary promotional store—a marketing gimmick known in retailing as a “pop-up” store.» —“J.C. Penney sells with an attitude” by Mindy...
pastorpreneur n.— «Defined by their size—usually more than 2000 attendees a week—as well as spectacular music performances and charismatic preachers, these churches regularly provide fodder for critics, with marketing surveys, wealth...
nth-testing n.— «You can test to a subset of your list.…Using a technique called nth-testing, you pull every nth record from your list to create a near-random set of subgroups.» —“The Most Important E-Mail Marketing Tactic of...
blast n. an advertising or marketing message sent in bulk, especially via email. Etymological Note: This is a specialized extension of two more common meanings of blast, defined by the New Oxford American Dictionary as “a forceful attack or...
blast n.— «Statistics, such as those from Forrester Research, Jupiter and other firms, show us that traditional “segment, batch and blast” e-mail is not a plausible long-term strategy for building more profitable customer...