bubble under the lino n.— «Still, if the OFT does take action to curb excessive profits in these areas, wily card issuers will simply come up with other ways to maintain their profitability. I worked in financial marketing for over ten...
four-walling v.— «In Vegas parlance, Wallace is a “four-waller,” the term used when an entertainer pays for his or her stage time. It’s an increasingly common arrangement that guarantees the hotel or casino rent and puts much...
four-waller n.— «In Vegas parlance, Wallace is a “four-waller,” the term used when an entertainer pays for his or her stage time. It’s an increasingly common arrangement that guarantees the hotel or casino rent and puts much...
pop-up store n.— «Also part of the push: a 15,000-square-foot temporary promotional store—a marketing gimmick known in retailing as a “pop-up” store.» —“J.C. Penney sells with an attitude” by Mindy...
pastorpreneur n.— «Defined by their size—usually more than 2000 attendees a week—as well as spectacular music performances and charismatic preachers, these churches regularly provide fodder for critics, with marketing surveys, wealth...
nth-testing n.— «You can test to a subset of your list.…Using a technique called nth-testing, you pull every nth record from your list to create a near-random set of subgroups.» —“The Most Important E-Mail Marketing Tactic of...