Tagencounter

All Verklempt

Of all the letters in the alphabet, which two or three are your favorites? If your short list includes one or more of your initials, that’s no accident. Psychological research shows we’re drawn to the letters in our name. • If you doubt...

Author Michael Sims

An observation about life and language from author Michael Sims: Every encounter with another human being is like being able to read half a page from the middle of a novel, isn’t it? And then someone grabs the book away. This is part of a...

squeeze page

squeeze page  n.— «Once someone has visited your site, they will often encounter what is known in marketing terms as a “squeeze page.” How it got that name, I’m not sure, but a squeeze page is really just a pop-up box or page that...