In Spanish, someone who’s conceited may be described as considering themselves la ultima Coca-Cola del desierto or “the last Coca-Cola in the desert.” Similar Spanish phrases are rendered in English as “the last beer in the stadium” or “the last...
There are traditional greetings, of course, like Good afternoon and How are you? But folks who know each other well often acknowledge each other with more creative, less formal greetings. They might ask How’re your feet and ears? or How are...
Quiz Guy John Chaneski tests our knowledge of Latin by way of brand awareness this week with a game about brands like Lego, which takes its name from Danish “leg godt,” meaning “play well.” As it happens, the Latin term lego...
Store clerks: If someone asks for a case quarter in change, it means they don’t want two dimes and a nickel or five nickels. They want a single 25-cent piece. Same for a case dollar, case dime, or case nickel. The customer is asking for a...
Martha and Grant discuss advertising slogans and product names supposedly botched in translation. They also recommend an eclectic mix of books for the word-lover on your holiday list, from military slang to Yiddish. Plus a slang quiz on the words...
out over one’s skis other—Gloss: being ahead of oneself or behaving rashly. «Some advertisers like Coca-Cola have expressed surprise that Beacon then required users to take action if they did not want the messages sent out. “This is a bit...

