If you’re an empty nester, you’ve probably wondered about a term for one’s grown offspring. Do you use the term adult children? How about kid-ults? Since the 1960’s, the term has also been used in the marketing and...
A North Carolina listener reports seeing a billboard that read, “Be Stronger Connected to Your Son.” Bad grammar or good advertising? This is part of a complete episode. Transcript of “Bad Billboard Grammar” Hello, you have A...
“I feel more like I do now than I did a while ago.” The hosts discuss that and other examples of self-referential humor, like “Before I begin speaking, I’d like to say something.” This is part of a complete episode...
In this downbeat economy, some advertisers are reaching for upbeat language. Take the new Quaker Oats catchphrase, “Go humans go,” or Coca-Cola’s current slogan, “Open happiness.” Martha and Grant discuss whether...
Good stuff, Maynard!, remembered by Matt in Waukesha, Wisconsin as his grandfather’s praise after supper, was popularized by a long-running series of Malt-O-Meal commercials. In the ads, a father urged his son to eat the hot cereal with that line...
jacking n.— «In Japanese advertising parlance, a “jacking” occurs when an advertiser purchases a substantial portion of all of the ad space available in a particular medium or within a geographic area (the term...