Martha and Grant discuss advertising slogans and product names supposedly botched in translation. They also recommend an eclectic mix of books for the word-lover on your holiday list, from military slang to Yiddish. Plus a slang quiz on the words...
out over one’s skis other—Gloss: being ahead of oneself or behaving rashly. «Some advertisers like Coca-Cola have expressed surprise that Beacon then required users to take action if they did not want the messages sent out. “This is a bit...
top tub n.— «The best spot to advertise on a Formula 1 car is the “top tub” or bonnet [hood] to use a layman’s term. This is mainly due to the use of the on-board footage during the race coverage.» —“The Circuit: How...
mullet strategy n.— «The biggest sites on the web are all embracing the “mullet strategy”—business up front, party in the back! User generated content is all the rage but most of it totally sucks. That is why sites like...
avatarsment n.— «Three “virtual consumer actors” will appear as talking avatars in a :30 spot for Taco Bell’s “Fourthmeal,” a clever new term for the fare you grub between dinner and breakfast. (You may know it...
take away n.— «When presenting ad concepts to clients, much is made of positioning a product in the minds of a target audience. What is often overlooked is the message that resonates in a consumer’s mind after viewing or hearing an ad...