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supersize

supersize
 v.— Â«He has not exactly burned up the track with new hits. Instead he got by with a rope-a-dope act, finding stopgap shows like “Weakest Link” and squeezing out ratings with tactics like stretching the running time of his remaining hits— “supersizing,” in his parlance.» â€”“Saved by Timely Hit, NBC Is Ready for an Ad Kickoff” by Bill Carter New York Times May 17, 2004. (source: Double-Tongued Dictionary)

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