spray and pray
v. phr.— «It’s a strategic buy.…We have not tried to spray and pray. Because we don’t have a large budget, we put our money in the one place where we know we’ll have a large audience.» —“Radio Spot Snags Addy Best of Show” by David Knorr Grand Rapids Business Journal (Michigan) Feb. 29, 1988. (source: Double-Tongued Dictionary)
Further reading
Matt from Grand Rapids, Michigan, was puzzled when colleagues kept saying someone had stood up at a wedding, indicating that they’d been a member of the wedding party. The expression stood up in that sense is an Americanism going back about two...
A listener adds to our collection of slang used by RV enthusiasts. When she’s not in her sticks and bricks–that is, her brick-and-mortar home in Michigan–she’s driving around in her motor home chasing 70, which in the RV community means “trying to...