spray and pray

spray and pray
 v. phr.— «It’s a strategic buy.…We have not tried to spray and pray. Because we don’t have a large budget, we put our money in the one place where we know we’ll have a large audience.» —“Radio Spot Snags Addy Best of Show” by David Knorr Grand Rapids Business Journal (Michigan) Feb. 29, 1988. (source: Double-Tongued Dictionary)

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Further reading

RV Slang: Chasing 70

A listener adds to our collection of slang used by RV enthusiasts. When she’s not in her sticks and bricks–that is, her brick-and-mortar home in Michigan–she’s driving around in her motor home chasing 70, which in the RV community means “trying to...

Dilly-Dally, Dalliance

Dilly-dally comes from Anglo-French dalier, which means “to chat” or “act playfully,” making it a linguistic relative of dally, “to trifle with” or “to spend time frivolously,” and dalliance, a “frivolous act.” This is part of a complete...

Recent posts