spray and pray
v. phr.— «It’s a strategic buy.…We have not tried to spray and pray. Because we don’t have a large budget, we put our money in the one place where we know we’ll have a large audience.» —“Radio Spot Snags Addy Best of Show” by David Knorr Grand Rapids Business Journal (Michigan) Feb. 29, 1988. (source: Double-Tongued Dictionary)
Further reading
A librarian opens a book and finds a mysterious invitation scribbled on the back of a business card. Another discovers a child’s letter to the Tooth Fairy, tucked into a book decades ago. What stories are left untold by these forgotten...
If you speak a second or third language, you may remember the first time you dreamed in that new tongue. But does this milestone mean you’re actually fluent? And a couple’s dispute over the word regret: Say you wish you’d been able...