spoiler
n.— «The Ministry for Culture and Heritage are running a “spoiler” campaign by placing a paid advertisement that displays when the keyword “eventfinder” is searched for on Google. The technique is known as a “spoiler” because the objective is to attract users that are actively searching for a competitor’s website.» —“Ministry running a ‘spoiler’ campaign” Scoop (New Zealand) Oct. 10, 2006. (source: Double-Tongued Dictionary)
Further reading
Ron in Gloverville, South Carolina, wonders about the phrase since hatchet was hammer, which some use to mean “for a long period of time,” as in My family has lived here since hatchet was hammer. Another phrase he’s heard indicating the same thing...
Many of us struggled with the Old English poem “Beowulf” in high school. But what if you could actually hear “Beowulf” in the English of today? There’s a new translation by Maria Dahvana Headley that uses contemporary...