sonker
n.— «I have often wondered why a deep-dish fruit pie is called a cobbler. My online etymological dictionary suggests it is related to a 14th-century word for wooden bowl, cobeler. What is apparently the same dish is called zonker (or sonker) in Surry County.» —“Berry Good: Granny’s definition works” by Richard Creed Winston-Salem Journal (N.C.) May 29, 2004. (source: Double-Tongued Dictionary)
Further reading
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Some TV commercials launch catchphrases that stick around long after the original ads. The exclamation Good stuff, Maynard! is still a compliment almost 40 years after it was used in a commercial for Malt-O-Meal hot cereal. And: what do you call...